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The service had already censored its communications within China. Please check it again. These are the simplified Chinese characters for a Guangzhou-based paper called or, alternatively, Southern Weekend. The next day Tencent released a statement addressing the issue saying 'A small number of WeChat international users were not able to send certain messages due to a technical glitch this Thursday. Immediate actions have been taken to rectify it. We apologize for any inconvenience it has caused to our users.

We will continue to improve the product features and technological support to provide a better user experience. The problem exists because WeChat's servers are currently all located in China and thus subjected to its censorship rules. Two Censorship Systems [ ] On , the published a report saying that WeChat is using different censorship policies in mainland China and other areas.

International users are not blocked except accessing some gambling and pornography websites. Restricting Sharing Websites in 'Moments' [ ] In , WeChat announced that according to 'related regulations', domains of the web pages that want to get shared in WeChat Moments need to get an by Dec 31, to avoid being restricted by WeChat. Many campaigns have been launched to attract new users and retain existing ones since This digital marketing campaign became one of the hottest topics that year. Users can trace their history such as the first friend on WeChat or how many Likes received this year.

The successful point of the campaign is relating, one of the most important opportunities to create values in the digital marketing, by relating products and customers together. Users felt related with this APP because it witnessed their growth along happiness and sadness.

Another successful campaign happened in Users could choose to upload paid photo on the Moment and only someone willing to pay for it could see the photo and comment on it. Also, these photos were cleaned before midnight. This campaign was so creative and attracted a huge amounts of customers. WeChat is an essential component of China company to promote on the social media.

Social media marketing, one of the elements to make up a cohesive digital marketing strategy, can boost the process of building brand presence for a business. The Center of Digital Marketing in China [ ] high service and low cost [ ] Compared with Facebook and other social media, WeChat allows businesses to open an official account and gain a following on the platform for free. Businesses can send messages to the followers and get frequently link to them.


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People tend to use instant messages for sharing and communication. So sending instant messages which is another key point of digital marketing can be another benefits. Huge consumer base [ ] Choosing the right platform to advertise is a difficult question for markets. Luckily, WeChat has a wide range of users from different ages. If a business puts advertisement on WeChat, it means that all the users can be the potential customers. Identifying users and enhancing loyalty by what businesses have learnt about customers to customize potential customers are possible through WeChat.

Sending content in educating the followers to turn them into customer instead of prospect is quite necessary. Key opinion leader [ ] Key Opinion Leader KOL , recognized as the person who is influential and has established significant followings on social media, is mainly active on the WeChat. This is particularly effective for branding if they can share the information about the products.

Many KOLs are recruited by companies. However, cooperating with KOL is costly and hard to get immediate response from the customers. For companies which need to build up e-reputation, developing relationships with KOLs is crucial initially and WeChat is an important platform. Security concerns [ ] WeChat operates from China under Chinese law, which includes strong censorship provisions and interception protocols.

WeChat contains the ability to access the text messages and contact books of its users and users' locations through the GPS feature. Countries and regions such as India, the United States, China and Taiwan all fear that the app poses a threat to national or regional security for various reasons. In Taiwan, legislators were concerned that the potential exposure of private communications was a threat to regional security. India has debated whether or not they should ban WeChat for its possibility in collecting too much personal information and data from its users.

Users in China also have expressed concern for the privacy issues of the app. Human rights activist was jailed for three years for. He speculates that the guobao officials, or the internal security bureau, listened to his voicemail messages that were directed to his friends, repeating the words displayed within the voice mail messages to Hu Jia.

Chinese authorities have further accused the app of threatening individual safety. CCTV gave an example of such accusations through reporting the murder of a single woman who was murdered by a man she met on WeChat after he attempted to rob her. The location-reporting feature, according to reports, was the reason for the man's knowing of the victim's whereabouts. Authorities within China have linked WeChat to numerous crimes. The city of, for example, has reported over twenty crimes related to WeChat in the span of three months. Supporters [ ] Supporters of the app argue that WeChat is overall safe.

Doing so, according to Young, would affect the app's image and possibility hamper its global expansion. Had an article on why they thought WeChat had plentiful features and was a good alternative. XcodeGhost malware [ ] In , Apple published a list of the top 25 most popular apps infected with the XcodeGhost malware, confirming earlier reports that version 6. The malware originated in a counterfeit version of dubbed 'XcodeGhost' , Apple's software development tools, and made its way into the compiled app through a modified.

Despite Apple's review process, WeChat and other infected apps were approved and distributed through the. Even though some sources claimed that the malware was capable of prompting the user for their account credentials, opening and reading the device's, Apple responded that the malware was not capable of doing 'anything malicious' or transmitting any personally identifiable information beyond 'apps and general system information' and that it had no information that suggested that this had happened. Some commentators considered this to be the largest security breach in the App Store's history.

Mobile phone applications [ ] WeChat has a mobile phone app which is available on,,,, and phones. Web-based and clients also exist.

This however requires the user to have the app installed on a supported mobile phone for authentication, and neither message roaming nor 'Moments' are provided. Other functions cannot be used on it, such as the detection of nearby people, or interacting with Moments or Official Accounts. To use the Web-based client, it is necessary to first scan a using the phone app. This means it is not possible to get onto the WeChat network if you do not possess a suitable smartphone with the app installed.

WeChat could be accessed on Windows using until December Beginning then, WeChat blocks Android emulators and accounts that have signed in from emulators may be frozen. There are some reported issues with the Web client.


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For example, 'gonna' gets autocorrected to 'go', the E's get autodeleted in 'need', 'wechat' gets autocapitalized to 'Wechat' but not 'WeChat', and after the message is sent, 'don't' gets autocorrected to 'do not'. However, the autocorrected word s after the message is sent appear on the phone app as the user originally typed it 'don't' is seen on the phone app whereas 'do not' is seen on the Web client. Users can translate a foreign language during a conversation and the words are posted on moments.

Collaborations [ ] In , partnered with WeChat to create its own WeChat apps around its fall runway show, giving users live streams from the shows. Another brand, used WeChat to give live updates from their runway show, and later to run a photo contest 'Chic Together WeChat campaign'. Several International brands used WeChat as a marketing tool in China but made limited use of other WeChat features such as customer service.

And WeChat established an 'Internet of Things' ecosystem partnership with over one million followers the same year. By forming a closed loop ecosystem, Cogobuy served each entrepreneur and innovator, even the entire IoT industry. Provided the consolidated support with supply chain services and resource connectivity to assist hardware innovators to produce their products, as well as the platform to promote their products to WeChat followers through the collaboration.

In WeChat partnered with 60 Italian WeChat had an office in Milan companies who were able to sell their products and services on the Chinese market without having to get a licence to operate a business in China. See also [ ] References [ ]. June 25, Retrieved March 28, IOS version available in only but user can run in. March 17, Retrieved October 12, Android Police. April 2, Retrieved March 30, January 23, Retrieved Financial Times. Subscription required help.

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Beijing and Advantage Austria. Tech in Asia. Custer April 18, Tech In Asia. Retrieved April 22, BI Intellegence. Business Insider.

Application description

Group chat functionality, broadcast messages sending voice messages to multiple users and walkie talkie mode are also available. Other services include location sharing, contacts sharing, photo sharing, moments and games. Moments allow users to share photos with their Facebook or Twitter accounts.

WeChat offers paid for services including downloading stickers and downloading games with in-app game purchases.

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After three months of launching WeChat's Game Center in , it registered over million downloads. Retrieved 28 March Andreessen Horowitz. Fin Tech Finance Magnates.