Anyone can throw some parts into a phone-shaped box and slap Android onto it without paying Google a penny. Microsoft then subjected users of this nascent platform to a painful transition. Windows Phone 7 was derived from the old Windows Mobile software. Windows Phone 8, released in late , was not; it was a sibling to the desktop Windows operating system using the Windows NT kernel. Strategically, this was the right thing to do. Microsoft unified its Windows development using a common operating system kernel and, increasingly, developer APIs across phones, tablets, laptops, desktop PCs, servers, and even the Xbox and HoloLens.

But the move was not without pain. Windows Phone 7 devices couldn't be upgraded to Windows Phone 8, leaving early adopters with phones that were prematurely end-of-lifed and a bad taste in their mouths. Moreover, the mere work of moving to the common kernel and APIs was such a huge undertaking that it didn't give Microsoft much time to actually work on features and capabilities. Windows Phone 7 had a feature deficit relative to Android and iOS, and Windows Phone 8, rather than closing this feature deficit, was instead focused on updating and replacing the operating system's core.

A company that had more immediately recognized both the threat and the opportunity the iPhone represented, as well as the business transformation that Android made inevitable, might well have avoided these problems. Quicker adoption of true touch interfaces, a decision to use a common NT kernel platform from the outset, a move to a store-based revenue model rather than operating system licensing; in hindsight, Microsoft could have made better decisions and made them sooner.

Doing so might well have made Windows Phone a more successful platform. In spite of all of this, there was some cause for optimism. The first generation of Windows Phone 8 handsets from Nokia were well received. Nokia had a good selection of phones from the flagship Lumia down to the cheap and cheerful Lumia Strong cameras became something of a Lumia trademark, and Windows Phone-specific design elements—such as a dedicated camera button with half-press autofocus—provided thoughtful differentiation.

The enormous Windows Phone 8. As much as the platform had struggled since its launch, the wave of and hardware and software releases appeared to put it on a surer footing. At the low end, devices like the Lumia offered a true smartphone experience that Android struggled to match.

Comparably priced Android hardware wasn't as good: the software felt slower; the hardware felt less carefully constructed. And at the high end, the attractive software and high-end cameras were enough to pique interest. The domestic story was never as good; Windows Phone barely cracked 5 percent in the US, which for an American company was always awkward. These numbers still left Windows Phone in third place or, occasionally, second place in markets with particularly weak iPhone penetration.

But the trajectory was upwards, with a platform and product mix that was suitable for a wide range of audiences. The future felt promising: keep the same product mix, keep making the platform better, and Windows Phone looked well positioned to, at the very least, stake out a solid third place and perhaps make a challenge for second place.

You must login or create an account to comment. Skip to main content Of course we'll continue to support the platform.. In stock.

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Great quality phone. I don't have a good history with smartphones, budget phones aren't great. From what I hear the cheaper Lumia is great as well but I splashed out on this and don't regret. Good screen, better touch than iPad air and fully customizable. Only downside is windows store doesn't have everything that apple and android have, so expect limited choice on apps, but that is a downside with the windows store not this phone.

Add to Basket. Only 6 left in stock. Fantastic phone and what a great price. Sim-Free and it's this cheap, the phone does everything i require. The camera isn't the best in the world and these no front camera but for me it's a phone, i've got a top camera for pictures so doesn't bother me.

As this is a Microsoft Phone, it's all linked up and has loads of microsoft apps and services free. I do like the GPS maps they have free on their. The only negative i have is the apps, not all apps are available for windows phones, i know a lot of people will see this as a requisite so it must be mentioned. This is a very good phone and it's at a cheap price.

Why upgrade?

I've had this phone for nearly 2 months now and it's great. Only 2 left in stock. Oddly - I prefer the model, but it works, is fully functional, is slightly smaller than the usual lumia, I am pleased with it but genuinely I did prefer the larger screen. Also note, this does NOT have a front facing camera.

It is the fifth cellphone I have used as my own, I have used Nokia N73, Nokia i, an iPhone 4 and now a 5s, and Moto and samsung phones of my family for a short time. I bought this Lumia as my backup phone and I finally find that it is far better than I expect , so I think I understand what I am talking about. Lumia is an amazing smartphone. Even though it is cheap and not 4G ready, it has the same battery of Nokia , but it is very good device and the battery is enough if you are not a really heavy user who spend most free time online.

It continues the style of Nokia S60 phones with vibration notice when you touch some main keys. It always reminds me of my old Nokia phones. And it is incredible device for me. It runs Windows Microsoft Lumia fan here!! I wanted to upgrade from my Lumia , so went for xl. Indeed, a very nice phone, as expected.

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The phone comes with both back covers - black and white. The delivery was quick as well. Absolutely thrilled!! Only 1 left in stock.

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Won one of these in a contest - pretty neat huh? Figured I'd review it. Literally one of, if not the best mobile displays you'll ever set eyes on.

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Secondly you can create a custom version of the phone's interface - with restricted access of your choice - which you can turn on when, example, giving the phone to a colleague or friend. Lets you lend it to them but you can lock certain features up so they can't use them. One of the most powerful phones you can buy. Definitely in the top three or four.

If you like iPhones ease of use, Only 9 left in stock.

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The Lumia is the latest release from Microsoft since they picked up the Nokia branding. Some areas have been cut down understandable in some ways due to the aggressive price point with the rear camera downgraded from an autofocus 5mp unit to a fixed focus 2mp. However there have been a few improvements the CPU has had a slight bump up to a Dual-core 1.

Replaced my iPhone 4 with this.

Really got fed up with iPhones poor signal in rural areas so gave nokia a go, they were always good in the past for me, problem solved.