The best part: they are being launched at mouth-watering prices to seduce first-time buyers and steer them away from laptops and netbooks. The smaller the company the more ambitious is the launch.

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The Bangalore-based equipment maker, earlier unknown to the Indian tablet scene, launched 14 tablets starting from Rs 6, on Friday. The tablets will be available on shop shelves from September while online bookings will open within 10 days. During the week, Reliance Communications RCOM and Bharti Airtel 's handset arm, Beetel Teletech, shattered price barriers by launching tablets starting at Rs 12, and Rs 9,, respectively, within days of each other. Not unpredictably, it was the Chinese bandwagon comprising manufacturers such as Huawei and G'Five that triggered the price wars.

G'Five's tablet sells for Rs 10,, which is less than a third of the cost of Motorola 's Xoom 3G, which retails at just under Rs 33, Indian players are responding in style. These mobile handset winners now hope to do an encore with tablets.

Delhi-based Lava Mobiles plans to introduce a tablet next month that will be priced between Rs 15, and Rs 20, on an Android platform, the company's director SN Rai recently told ET. This would be around the same time Huawei begins selling its high-end tablet MediaPad from October, a company executive said.

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Lesser-known Fly Mobiles will begin with a range starting at Rs 8, Tablets are essentially meant for content consumption rather than content creation. In a strategy similar to that followed by low-cost Indian handset makers, most tablet makers are relying on the volumes-focused Chinese contract manufacturers.

By doing so, Indian tablet marketers would be looking to erode the share of large MNCs in the same way the handset players slowly but surely chipped away at Nokia's share. Most tablets use Google 's Android operating system that is available for free and has a huge apps store for consumers; a few Windows-based tablets below Rs 15, are also available.

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After-sales service is crucial for tablets. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

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Building a leading media company out of India. And,grooming new leaders for this promising industry. Screen Size 5.