At the third, fourth and fifth position with overall handset shipment shares of From an obscure handset maker to Chinese smartphone market leader in an year - Xiaomi.

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How many of us knew about Xiaomi this time around last year? Not many. And now it is the largest smartphone maker in the largest handset market of the world - China.

Not only that but due to its dominance in China it has also become the fifth largest smartphone maker in the world , according to this report by Canalys. According to the report, Xiaomi shipped 15 million smartphones in China in the second quarter of , compared to 4.

Samsung had sold In the Chinese market, Xiaomi has taken a very different path when it comes to branding and marketing. In its pricing strategy, it follows the footsteps of Amazon.

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It sells the phone for a price that is almost equivalent to the price of the individual components. In addition to that, unlike other leaders, Xiaomi sells the same model for upto an year and a half for the same price, while the price of the individual components fall significantly.

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