Amazon's PR folks haven't yet responded to my request for comment. And with the rise of voice-driven speakers such the Amazon Echo, a casting protocol like Fling would be useful for hands-free TV controls For Amazon, letting Fling fizzle out could become a long-term liability. On paper, Amazon Fling and Chromecast behave in practically the same way. By pressing the cast button in a supported iOS or Android app, users can connect to a nearby television and choose what to play on it.

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The TV device then receives instructions in the form of a URL, allowing it to stream videos or music directly from the internet. The phone or tablet provides playback controls, and can also offer supplemental materials such as actor bios or scene shortcuts. I also reached out to NexPlayer, a company that sells video player tools to streaming services, and added Amazon Fling to its developer toolkit last year.

I disagree. While phones and tablets aren't always the ideal primary interface for TV controls, casting is still a useful option, especially if the remote is out of reach and you've already got another device handy. We use Collected Information related to Personal Content when you provide consent or otherwise request us to do so, as well as when necessary to provide the services you requested. We use Collected Information related to Third-Party Content to allow us and our partners to personalize marketing, advertising, and other content delivered or offered to you. For example, we may use or share Collected Information related to Third-Party Content that is necessary to serve video content and advertisements, including the source of the content, full information about the content including title, device identifiers, timing and location of your consumption, your user information, your IP address, etc.

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