Make sure your app has been tested on-device for bugs and stability before you submit it, and include demo account info and turn on your back-end service! If you offer in-app purchases in your app, make sure they are complete, up-to-date, and visible to the reviewer, or that you explain why not in your review notes. We will reject incomplete app bundles and binaries that crash or exhibit obvious technical problems. Any app submitted for beta distribution via TestFlight should be intended for public distribution and should comply with the App Review Guidelines.

Note, however, that apps using TestFlight cannot be distributed to testers in exchange for compensation of any kind, including as a reward for crowd-sourced funding. Significant updates to your beta build should be submitted to TestFlight App Review before being distributed to your testers. To learn more, visit the TestFlight Beta Testing.

There are many ways to monetize your app on the App Store. If we find that you have attempted to manipulate reviews, inflate your chart rankings with paid, incentivized, filtered, or fake feedback, or engage with third-party services to do so on your behalf, we will take steps to preserve the integrity of the App Store, which may include expelling you from the Developer Program.

Coming up with a great design is up to you, but the following are minimum standards for approval to the App Store. And remember that even after your app has been approved, you should update your app to ensure it remains functional and engaging to new and existing customers. Apps that stop working or offer a degraded experience may be removed from the App Store at any time.

Come up with your own ideas. We know you have them, so make yours come to life. Your app should include features, content, and UI that elevate it beyond a repackaged website. Apps that are simply a song or movie should be submitted to the iTunes Store. Apps that are simply a book or game guide should be submitted to the Apple Books Store. If your app has different versions for specific locations, sports teams, universities, etc. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, and Kama Sutra apps, etc.

Spamming the store may lead to your removal from the Developer Program. Apps hosting or containing extensions must comply with the App Extension Programming Guide or the Safari Extensions Development Guide and should include some functionality, such as help screens and settings interfaces where possible. Stickers are a great way to make Messages more dynamic and fun, letting people express themselves in clever, funny, meaningful ways. Apps may display customized icons, for example, to reflect a sports team preference, provided that each change is initiated by the user and the app includes settings to revert to the original icon.

All icon variants must relate to the content of the app and changes should be consistent across all system assets, so that the icons displayed in Settings, Notifications, etc. This feature may not be used for dynamic, automatic, or serial changes, such as to reflect up-to-date weather information, calendar notifications, etc.

Apps may contain or run code that is not embedded in the binary e.

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HTML5-based games, bots, etc. Upon request, you must provide an index of software and metadata available in your app. We know this stuff is complicated, but it is your responsibility to understand and make sure your app conforms with all local laws, not just the guidelines below. And of course, apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected. More particularly:.

Health, fitness, and medical data are especially sensitive and apps in this space have some additional rules to make sure customer privacy is protected:. Moreover, apps in the Kids Category or those that collect, transmit, or have the capability to share personal information e. Collecting and transmitting data to third parties from apps in the Kids category is not allowed.

Use Location services in your app only when it is directly relevant to the features and services provided by the app. Ensure that you notify and obtain consent before collecting, transmitting, or using location data. If your app uses location services, be sure to explain the purpose in your app; refer to the Human Interface Guidelines for best practices on doing so. Make sure your app only includes content that you created or that you have a license to use.

If you believe your intellectual property has been infringed by another developer on the App Store, submit a claim via our web form. Laws differ in different countries, but at the very least, make sure to avoid the following common errors:. Gambling, gaming, and lotteries can be tricky to manage and tend to be one of the most regulated offerings on the App Store.

Some things to keep in mind:. You must make a clear declaration of what user data will be collected and how it will be used on an app screen prior to any user action to purchase or otherwise use the service. Apps offering VPN services may not sell, use, or disclose to third parties any data for any purpose, and must commit to this in their privacy policy. VPN apps must not violate local laws, and if you choose to make your VPN app available in a territory that requires a VPN license, you must provide your license information in the App Review Notes field. Apps that do not comply with this guideline will be removed from the App Store and you may be removed from the Apple Developer Program.

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Such apps may only be offered by commercial enterprises such as business organizations, educational institutions, or government agencies , and in limited cases, companies using MDM for parental control services. MDM apps must not violate local laws. Apps offering MDM services may not sell, use, or disclose to third parties any data for any purpose, and must commit to this in their privacy policy. Please treat everyone with respect, whether in your responses to App Store reviews, customer support requests, or when communicating with Apple, including your responses in Resolution Center.

Apps should never prey on users or attempt to rip-off customers, trick them into making unwanted purchases, force them to share unnecessary data, raise prices in a tricky manner, charge for features or content that are not delivered, or engage in any other manipulative practices within or outside of the app. App Store Review Guidelines.

A few other points to keep in mind: We have lots of kids downloading lots of apps.

No Responses

Parental controls work great to protect kids, but you have to do your part too. The App Store is a great way to reach hundreds of millions of people around the world. Consider using Xcode to install your app on a device for free or use Ad Hoc distribution available to Apple Developer Program members. We strongly support all points of view being represented on the App Store, as long as the apps are respectful to users with differing opinions and the quality of the app experience is great. We will reject apps for any content or behavior that we believe is over the line.

What line, you ask? And we think that you will also know it when you cross it. You are responsible for making sure everything in your app complies with these guidelines, including ad networks, analytics services, and third-party SDKs, so review and choose them carefully. Some features and technologies that are not generally available to developers may be offered as an entitlement for limited use cases. Review our documentation on developer.

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Table of Contents Before You Submit — a pre-review checklist 1. Safety 1. Performance 2.

8. Content and Intellectual Property Rights

Business 3. Design 4. Legal 5. Before You Submit To help your app approval go as smoothly as possible, review the common missteps listed below that can slow down the review process or trigger a rejection. Make sure you: Test your app for crashes and bugs Ensure that all app information and metadata is complete and accurate Update your contact information in case App Review needs to reach you Provide an active demo account and login information, plus any other hardware or resources that might be needed to review your app e.

Examples of such content include: 1.

iOS version history

Professional political satirists and humorists are generally exempt from this requirement. Use the provided API to prompt users to review your app; this functionality allows customers to provide an App Store rating and review without the inconvenience of leaving your app, and we will disallow custom review prompts.

To prevent abuse, apps with user-generated content or social networking services must include: A method for filtering objectionable material from being posted to the app A mechanism to report offensive content and timely responses to concerns The ability to block abusive users from the service Published contact information so users can easily reach you Apps with user-generated content or services that end up being used primarily for pornographic content, objectification of real people e.

For example: 1. Apps must clearly disclose data and methodology to support accuracy claims relating to health measurements, and if the level of accuracy or methodology cannot be validated, we will reject your app. For example, apps that claim to take x-rays, measure blood pressure, body temperature, blood glucose levels, or blood oxygen levels using only the sensors on the device are not permitted. Apps should remind users to check with a doctor in addition to using the app and before making medical decisions.

If your medical app has received regulatory clearance, please submit a link to that documentation with your app. Given the potential harm to patients, we need to be sure that the app will be supported and updated over the long term. Apps that encourage minors to consume any of these substances will be rejected. Similarly, you should not market your app on the App Store or offline as including content or services that it does not actually offer e.