Tim Cook, Jobs' successor as Apple chief executive, was opposed to suing Samsung in the first place, according to people with knowledge of the matter, largely because of that company's critical role as a supplier of components for the iPhone and the iPad. Samsung, meanwhile, has benefited immensely from the market insight it gained from the Apple relationship, and from producing smartphones and tablets that closely resemble Apple's.

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While the two companies compete fiercely in the high-end smartphone business - where together they control half the sales and virtually all of the profits - their strengths and weaknesses are in many ways complementary. Apple's operations chief, Jeff Williams, told Reuters last month that Samsung was an important partner and they had a strong relationship on the supply side, but declined to elaborate.

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As their legal war winds down, it is increasingly clear that Apple and Samsung have plenty of common interests as they work to beat back other potential challengers, such as BlackBerry or Microsoft. The contrast with other historic tech industry rivalries is stark. When Apple accused Microsoft in the s of ripping off the Macintosh to create the Windows operating system, Apple's very existence was at stake.

Apple lost, the Mac became a niche product, and the company came close to extinction before Jobs returned to Apple in late and saved it with the iPod and the iPhone. Jobs died in October Similarly, the Internet browser wars of the late s that pitted Microsoft against Netscape ended with Netscape being sold for scrap and its flagship product abandoned.

Apple and Samsung, on the other hand, are not engaged in a corporate death match so much as a multi-layered rivalry that is by turns both friendly and hard-edged.

For competitors like Nokia, BlackBerry, Sony, HTC and even Google - whose Motorola unit is expected to launch new smartphones later this year - they are a formidable duo. The partnership piece of the Apple-Samsung relationship dates to , when the Cupertino, California-based giant was looking for a stable supplier of flash memory. Apple had decided to jettison the hard disc drive in creating the iPod shuffle, iPod nano and then-upcoming iPhone, and it needed huge volumes of flash memory chips to provide storage for the devices.

The memory market in was extremely unstable, and Apple wanted to lock in a supplier that was rock-solid financially, people familiar with the relationship said. Samsung held about 50 percent of the NAND flash memory market at that time. The success of that deal led to Samsung supplying the crucial application processors for the iPhone and iPad.

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Initially, the two companies jointly developed the processors based on a design from ARM Holdings Plc, but Apple gradually took full control over development of the chip. Now Samsung merely builds the components at a Texas factory. The companies built a close relationship that extended to the very top: in , Jay Y. The partnership gave Apple and Samsung insight into each other's strategies and operations.

In particular, Samsung's position as the sole supplier of iPhone processors gave it valuable data on just how big Apple thought the smartphone market was going to be. As for Apple, it reaped the benefit of Samsung's heavy investments in research and development, tooling equipment and production facilities. But component expertise, cash and good market intelligence did not assure success when Samsung launched its own foray into the smartphone market.

The Omnia, a Windows-based product introduced in , was so reviled that some customers hammered it to bits in public displays of dissatisfaction. Meanwhile, Samsung publicly dismissed the iPhone's success. Choi, told reporters in January Privately, though, Samsung had other plans. Shin told his staff in early , according to an internal email filed in U. Later that year, Samsung launched the Galaxy S, which sported the Android operating system and a look and feel very similar to the iPhone.

Jobs and Cook complained to top Samsung executives when they were visiting Cupertino. Apple expected, incorrectly, that Samsung would modify its design in response to the concerns, people familiar with the situation said. Apple's worst fears were confirmed with the early release of the Galaxy Tab, which Jobs and others regarded as a clear rip-off of the iPad.

Cook, worried about the critical supplier relationship, was opposed to suing Samsung. But Jobs had run out of patience, suspecting that Samsung was counting on the supplier relationship to shield it from retribution.

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Apple filed suit in April , and the conflagration soon spread to courts in Europe, Asia and Australia. When Apple won its blockbuster billion-dollar jury verdict against Samsung last August, it appeared that it might be able to achieve an outright ban on the offending products - which would have dramatically altered the smartphone competition.

But Apple has failed to convince U. District Judge Lucy Koh wrote. The legal battles have been less poisonous to the relationship than some of the rhetoric suggests. Still, the hostilities appear to have put some dents in the partnership. Apple is likely to switch to TSMC for the building of application processors, according to analysts at Goldman Sachs, Sanford Bernstein and other firms. Apple declined to comment on the details of its relationships with any one supplier. Meanwhile, both companies are deploying strategies out of the other's playbook as they seek to maintain and extend their lead over the pack.

Samsung has developed a cheeky, memorable TV ad that mocks Apple customers, and dramatically ramped up spending on marketing and advertising, a cornerstone of Apple's success. For its part, Apple is investing in manufacturing by helping its suppliers procure the machinery needed to build large-scale plants devoted exclusively to the company.

But Apple and Samsung retain very different strategies. Apple has just one smartphone and only four product lines in total, and tries to keep variations to a bare minimum while focusing on the high end of the market. Samsung, by contrast, has 37 phone products that are tweaked for regional tastes and run the gamut from very cheap to very expensive, according to Mirae Asset Securities.

The company also makes chips, TVs, appliances and a host of other products and its brethren in the Samsung Group sell everything from ships to insurance policies. Apple devices are hugely popular in the United States; Samsung enjoys supremacy in developing countries like India and China. Apple keeps its core staff lean - it has only 60, employees worldwide - and relies on partners for manufacturing and other functions.

Samsung Electronics, part of a sprawling "chaebol," or conglomerate, that includes some 80 companies employing , people worldwide, is far more vertically integrated. It is those differences, combined with the formidable strengths that both companies bring to the market, that may render quiet cooperation a better strategy than all-out war for some time to come.

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Said Brad Silverberg, a former Microsoft executive who was involved in the Mac vs. Windows wars, "Apple had learnt a lot of lessons from those days.

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Rizwan Memon 14th Feb, With today's global launch of its newest family of feature phones called 'REX', Samsung is making no bones about the fact that is it also a feature phone maker. REX 2. REX 3. The devices will be priced from Rs to Rs However, individual pricing is not available at the moment. The devices will be mostly competing with Nokia's popular Asha series of mobile phones. Whether the REX series will be able to gain ground on the Asha series is yet to be seen.

Rahul R 13th Feb, Samsung tries to maintain that element of curiosity when on the verge of a product launch. For example, the launch event of the company's earlier offering in India, the Galaxy Grand was highly speculated about in the initial stages. Samsung released quite a few smartphones and phablets last year with some of the notable ones being its Galaxy S3 smartphone and the Galaxy Note phablet series. Now, the Samsung Galaxy S3 Mini is claimed to continue the legacy.

Although eBay and Tradus could be construed as grey-market imports, this phone is already available on the e-commerce site tradus. Interestingly, the S3 mini was not going to be available in India , as per what was said on Jan22 by Mr. TechTree News 11th Feb, Smartphone manufacturing major Samsung has hit yet another high, according to Localytics. This was followed by its predecessor, the Galaxy S2.

Reportedly, Samsung Galaxy device variants accounted for seven out of the eight devices that Samsung had in the top ten list. Amazon Kindle Fire with 1. Another notable aspect contained in the Localytics report is the fact that Samsung, in spite of its dominance in January , is still not the leader when it comes to Android tablets in the US. Chandrakant 'CK' Isi 11th Feb, Apparently, the phone was launched at a price tag of Rs 42,, so by holding out your purchase for a few months, you saved around Rs 13,!

With Valentine's Day around the corner, this money might come in handy. If you were living under a rock for the entire last year, the GS3 features a quad-core Exynos chipset. Therefore, it makes sense for the company to clear S III's stocks before announcing the next flagship. Jayesh Limaye 22nd Feb It is a hybrid device - primarily a The keyboard, in this case is just an accessory that is bundled along. The device sports rounded edges, very much reminiscent of Samsung's design that can be seen in its other smartphones and tablets, so there is nothing new here.

It comes in Mystic Blue colour, which looks more grey than blue, in my opinion and in white colour options. The exterior seems quite resistant to scratches and fingerprints. The device creaks quite a bit, suggesting that the build may not be quite as good as other such devices. When attached to the keyboard, the hinge allows the screen to open up to degrees, which is just right to use such a device.

The hinge is smooth, but it doesn't have enough friction to hold the screen at a particular angle. Thus, if the screen is at an angle of less than 90 degrees to the keyboard, it tends to close owing to its own weight. It weighs 1. The tablet without the keyboard weighs 0. The cursor keys arrow keys are not tall, but they are wide, so can be easily handled, unlike the tiny keys found in quite a few models these days. The touchpad has a nice feel, and is of average size and is located at dead centre, thus increasing chances of inadvertent inputs from the palm of the right hand.

As has become increasingly common these days, the mouse buttons are not demarcated and are concealed under the lower portion of the touchpad. The display is The bezels are 0. A physical Windows key is present at the centre of the bottom bezel, although it is almost completely inaccessible in the docked mode when used as netbook.

Two speakers are built into the right and left bezels and are covered by a grill. An 8 mp camera with LED flash is present at the rear, while a 2 mp front camera is situated at the centre of the top bezel to facilitate video chat. A digital pen is also embedded in the tablet to be used as an input device.