During the Super Bowl, fans are encouraged to use the app to "tag" i.

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The app also has a very slick image-recognition feature that lets users unlock images. The image scan functionality is really, really fast. Just focus your phone on an image — either physical or digital — and the app will recognize the image and unlock content. There are physical missions too.

In various cities across the U. Also look for the app to integrate and pull in content from the " " viral campaign for the film.

When I was given a preview of the app last month, Paramount told me that the goal wasn't to create just another promotional app for a film, it also wanted to find a way to bridge the greater Star Trek fan experience in ways that will directly appeal to digital and social audiences. Release Dates. Official Sites. Company Credits. Technical Specs.

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'Star Trek' Mobile App Kicks Off Super Bowl Campaign

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Star Trek: Nemesis Star Trek Generations Action Adventure Mystery. Adventure Comedy Sci-Fi. Star Trek: Insurrection While Joseph Gatt and Costume Designer Michael Kaplan were having 's blue Starfleet uniform shirt fitted, Gatt kept requesting that it accentuate his physique by being made tighter and more fitted.

But word kept coming back from production to keep the shirt loose fitted to slim down my physique as much as possible. Because J. Abrams often names characters according to their actor names or other important names or dates in his own life, Gatt began to believe — unlike he would've done if he had been on any other production — that one of the originally in-joke names might actually turn out to be his character name.

About two weeks before the release of Star Trek Into Darkness , Paramount Pictures gave Gatt permission to reveal this would be the case. He was then informed, around a week prior to the film's release, that his character name was Science Officer The name and designation of the Biddeford were also used in a deleted scene showing Admiral Marcus' office where a model of a ship that resembles a prime reality version of the Constitution -class hung atop the room with the name and designation clearly visible. So, why does he have a number and not a name?

Did he have a name before the implants? I didn't answer these questions at the time because there was no name and no need for a name, but now it makes me wonder. Joseph Gatt has speculated that Star Trek Beyond might unveil the truth about 's designation. The portrayal of was extremely influential.

The virtual collectible card battle game Star Trek: Rivals used a behind-the-scenes shot of Gatt for card 18, "Science Officer ". Jae , an alien crewman seen in Star Trek Beyond , sports a similar cybernetic implant on the back of his head, although this was not visible on screen.

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Gatt commented that he loved the backstory depicted; " I am the humanoid version of the Enterprise. That is pretty exciting. I feel kind of privileged. I, Enterprise revealed that preferred to spend his off duty hours in the botanical lab. According to the character list from " The Q Gambit, Part 2 ", was "online as of stardate