The dealer profit comes from turning around and selling your car at the retail price. However, the Instant Cash Offer is based on actual sales data, so it's going to be very close to what dealers are paying for vehicles exactly like yours. In other words, it's based on real numbers. For those who find the give and take of negotiating uncomfortable, this might be an easy way to sell a car or truck. Join over , subscribers and receive the latest expert advice, consumer news, and recall notices in your inbox.

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Mark Huffman has been a consumer news reporter for ConsumerAffairs since He covers real estate, gas prices and the economy and has reported extensively on negative-option sales. He was previously an Associated Press reporter and editor in Washington, D. Kelley Blue Book launches instant car offer feature Enter information about your vehicle and get an offer from participating dealers facebook.

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The thing that differentiates Govberg with many of its competitors is that it deals in new and used watches. Brands restrict how new watches are sold. Some brands will not allow its retailers to list prices. With used watches, Govberg has far fewer restrictions.

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In addition, though his business appears to be a typical local retail operation, it really is a global player. When salespersons are not working on the showroom floor, they are upstairs crammed into several rooms dealing with clients all over the world online and by phone. They are empowered to buy, sell and trade used watches. The used watch business at Govberg primarily deals with pieces from the s to the present. These are the vast majority of watches either being worn or forgotten in drawers.

Even in the tradition-laden watch business there are a number of apps, but most are very limited. Even Govberg had an app with the same name that the new app will replace automatically. It provides an immediate estimate on what the watch is worth based on eBay sales, public auctions, watch forums and other public data.

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So along with 90 percent data strength ratings there are also many ratings at 40 percent. This type of price transparency never existed before in the secondary watch market, Danny argues. Despite the huge financial investment there is no direct return, he says.

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He is banking that the return will be in the long-term based in the number of people using the app. Govberg Jewelers flagship store in Philadelphia. Learning Commerce : The ability that people have today to learn about watches anytime anywhere is behind the strategy. Even more impressive, Govberg employs a video team in Florida that produces original tutorials on YouTube about the used watches it sells.

This is another six-figure investment, Danny said.

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In addition, anyone who buys a used watch at Govberg will have personal access to a video on how to set and maintain the watch. My goal is to have 4, in and to have close to 15, videos done within four years. These videos then become a permanent part of a library owned by Govberg and distributed online. Currently, off-site sales are done by phone, through email or through live chats.

He plans to create a true eCommerce platform, driven by the online educational programs Govberg is creating. Personal Commerce.