That was possible because NewsHunt had shown what it was capable of. Vikram believes the thesis behind their funding was the pace at which NewsHunt had acquired users that too at a very low cost.

The second part of the thesis was that the app was fast, worked on all phones, in all languages and worked on the lowest possible data. Throwing light on how an investor sees this business, Vikram believed that together with NewsHunt they took this leap of faith with the understanding that if they acquired large users then a business model would eventually emerge. We have so much inventory and so many users you can get anything discovered on the platform. Simultaneously, some of the technology the company had already built was ripening, and you could charge the same user for the service.

NewsHunt is the only company, besides the telcos, that charges one rupee per service. The proof of the business model is the ebooks, and other services that we are working on. Virendra feels that there is no single formula for acquiring customers. When they started, they received a lot of genuine interest from people who wanted to put the app on their app store.

Third, according to Virendra, there is a parallel eco-system beyond Android where huge distribution of apps happens. This gave us a lot of download numbers. He added that NewsHunt is one of the few companies that is using this important distinction to its advantage. For Virendra, the secret ingredient responsible for a venture's success is the team. When you walk across the office, the talk is always about technology and engineering. It is about building local language keyboards or speech to text programs; such complexities involve immense engineering talent.

Besides the team, having a strong partnership ecosystem is what helps push the envelope. NewsHunt recently acquired Vauntz which has developed an analytics platform and a social shopping app.

Virendra is happy to listen to anyone who wants to reach out to local language users by partnering with them. The question we are asking constantly is what more can we offer. Is it games or eBooks? We want to build a dynamic platform something like Facebook where services get discovered which will enable micropayment.

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That is the problem we want to solve -- discovery and payment. Admitting that mistakes are a part of the game, Virendra says one does feel depressed when things do not go the way one wants them to.

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