Samsung has a lot riding on the Note 7 and is betting that it can increase popularity of the Galaxy brand and preserve average selling prices -- even as it launches promotions to keep the S7 line selling well as the iPhone 7 launches. According to Samsung Securities, which is not affiliated with Samsung Electronics, the Note 7 is expected to hold the fort for the company's high-end smartphone sales.

Samsung Securities calls the new Samsung flagship the Note 6, but you get the gist. Samsung is expected to sell six million units in each of the next two quarters.

On Samsung's second quarter earnings call, executives outlined the master plan for the Note 7. Robert Yi, head of investor relations for Samsung Electronics, said:.

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In the second half we plan to maintain the S7, S7 Edge prices continuously. We think that, by maintaining a consistent price policy, we are able to better maintain the trust of the channel in the overall market. On the other hand, we will also be implementing very active marketing activities in the second half, to drive up actual purchases.

By this, we plan to continue to maintain the overall sales trend of our premium handsets. In terms of third-quarter ASP, given the fact that we're planning to launch the new large-screen flagship, and given the plan to maintain our prices for the S7, we expect ASP in the third quarter to improve, due to the improved product mix. Forget Apple vs. There's no stopping China in the smartphone war.

Read More. In a slide deck to investors, Samsung said it will launch the Note 7, boost marketing and sales spending, and work to keep S7 sales going. Add it up and the Note 7 has to be high-end enough to court enterprise customers, entice a bring your own device BYOD prosumer, fend off competition from all corners, and be a productivity tool. Samsung Galaxy Fold: I want a foldable phone, but no clue what to do with it.

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My top productivity tools and tricks for managing my daily workflow edition. Do you have too many items on your todo list or in your email inbox? Samsung's Galaxy Note 7 launch comes as Apple is slated to release the iPhone 7 next month. Apple has itself been struggling with declining iPhone sales which fell in its latest quarter and some investors have expressed concern that its next flagship smartphone will be underwhelming. Analysts said this could be a chance for Samsung to capture those users currently on an iPhone 6 or lower and looking to upgrade.

Samsung also took the wraps of an upgraded GearVR headset — its virtual reality headset which is compatible with its latest device. It's not much different from the current product except that it has a slightly wider field of view and the color has been changed to a shade of blue-black so it doesn't reflect light, which could interfere with the experience. Virtual reality has become a major focus for Samsung since it launched the headset in , and the Gear — a camera with the ability to film degree content — earlier this year.

It's a market that is forecast to see explosive growth and Samsung is trying to become a leader early. Devices like the GearVR, Gear and its wearables are aimed at diversifying its revenues beyond just smartphones and are key for keeping users plugged into the Samsung ecosystem, analysts said. Sign up for free newsletters and get more CNBC delivered to your inbox. Get this delivered to your inbox, and more info about our products and services.

Privacy Policy. All Rights Reserved. Data also provided by. Arjun Kharpal ArjunKharpal. Hands on: Samsung Galaxy Note 7. Samsung launches the Galaxy Note 7. Samsung Galaxy Note 7: A chance to steal Apple customers? The key features include: A slightly curved 5. Images shot in HDR essentially make the contrast between light and dark colors even more prominent so the white highlights are even brighter.

The purpose is to make the image on screen look more realistic. It's one of the first phones to support this.

Can Samsung steal Apple's following? Samsung's S Pen stylus comes with the Note 7 and can be used to carry out a range of functions from writing to translating text.